4.2 Persuasive Metaphors

Archive Articles

Why Persuaders Love Metaphor

Cialdini And The Weapons Of Influence

Why Does Metaphor Matter?

Who’s Pulling Your Strings?

Metaphors And Motivation

Metaphors In Problem Solving

Obama’s Announcement: Using Metaphors To Control Attention

Infectious Metaphors

Thinking Bodies


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  • Philip Barlow says:

    Excellent I shall adapt my metaphor work accordingly

  • Magnus Andersson says:

    Very interresting!
    Regarding the metaphor “big = important” in the first video: Your image of a BIG book, representing your 24-page e-bok on persuasion, signals to me that the book is important.


  • Magnus Andersson says:

    …follow up on last post…
    If the image would have been “more true”, showing a 24-page booklet/magazine, it maybe would’nt give the impression of something contining important stuff.

  • Judy Rees says:

    Hmm, interesting, Marcus. I wonder what kind of image would be “truest” – after all at one level an ebook is just a string of 0s and 1s, or a series of electrical impulses 🙂