Why Persuaders Love Metaphor
Cialdini And The Weapons Of Influence
Why Does Metaphor Matter?
Who’s Pulling Your Strings?
Metaphors And Motivation
Metaphors In Problem Solving
Obama’s Announcement: Using Metaphors To Control Attention
Comments below are closed due to excessive spam.
Excellent I shall adapt my metaphor work accordingly
Regarding the metaphor “big = important” in the first video: Your image of a BIG book, representing your 24-page e-bok on persuasion, signals to me that the book is important.
…follow up on last post…
If the image would have been “more true”, showing a 24-page booklet/magazine, it maybe would’nt give the impression of something contining important stuff.
Hmm, interesting, Marcus. I wonder what kind of image would be “truest” – after all at one level an ebook is just a string of 0s and 1s, or a series of electrical impulses 🙂